Our Founder & Designer

Almar Lurie is head designer for Organic Project as well as baby clothing brand Lovingly Organics. She studied fashion and lived in France for years before she moved to Asia, and now calls Guam home.

Another move happened after the completion of her fashion studies, and off to Florence, to learn Italian, experience La Dolce Vita and see what the universe had in store for her. Shortly thereafter, as life goes, another change of zip code was in the works and a move to Guam was the next item on the agenda. A fantastic opportunity to manage several Esprit franchise stores, and one children’s educational toy store was given. Working days in the stores, evenings in the corporate office, and evening’s finishing up a business degree started some years earlier kept her more than busy.

Life was established on the beautiful paradise island of Guam, with many adventures over the years throughout Asia collected and stamped in her passport.

During all of her travels, it became increasingly clear what an oppor- tunity living in Asia meant and that it was “The perfect part of the world to learn, grow and eventually realize the dream of creating a fashion brand”. But Almar wanted to do it differently and take a more natural direction. It was important for her to develop her dream with kindness and care, remaining mindful of what she was really going to offer the world and leave behind.

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